The 2016/2017 season was very successful in my area, as the trials that I ran on sweet potato, broccoli, tobacco, potato, dry beans, citrus, and wheat were all successful in terms of commercial return on investment. These successful outcomes meant happy clients and return business.
With strong fertilizer competition in the Groblersdal area, it was initially difficult to enter the market and gain market share but, based on the positive outcomes of the trials I ran, and consistency in my approach to client relationships my client base has grown substantially and, with it, their trust un me. I am also excited about the growth in the citrus market. About 50 ha of citrus trials are currently running; they are showing great promise and will probably bring in a lot of new business, once the commercial results are known. In the 2017/2018 season, I will focus on citrus as my main crop, with other crops like cotton, maize, wheat, tobacco, vegetables, and table grapes as supplementary, since most farmers in Groblersdal are multi-crop farmers.
Interest in Timac Agro’s technology is growing and I am sure that we will be able to change the approach to crop fertilization on the back of the excellent results already achieved with crops like tobacco. With the upcoming tobacco farmers’ day, we will showcase trials that are currently running with farmers and not only discuss how we can reduce input costs, but also the time spent in the field, thereby increasing the return on investment.
Our relationship with Afrifert as distributor is continually growing and has been of great help to gain market share. I know our relationship will be mutually beneficial and grow even more in the future. With our products, local blending, and a growing client base, we will take Timac Agro to new heights in this region.
I am very optimistic and look forward to the 2017/2018 season, until Timac Agro becomes a household name locally.